Hi, I'm Alex Oda.

I'm a Product Designer focusing on simple, intuitive designs that solve problems.

Find out more

Expertise

I have over 10 years of experience in crafting user-centric solutions, focused on simplicity and efficiency.

Having worked on a variety of projects for established brands and startups, I can help you deliver the right experience to your users and achieve business objectives.

View my resume

Awards

1st place - Mobile Marketing Forum 2014, New Technology Campaign category for Pam Pam

1st place - Webstock 2013, Publishing category for Bookaholic

1st place - Gala Radio Romania Cultural 2014, Online Cultural Media Projects Award at for Bookaholic

Process

  • Understanding the problem

    • Gather Requirements
    • Define Goals
    • Heuristic Evaluation
    • Analytics Review
    • Stakeholder Interviews

  • Defining the audience

    • User Surveys
    • Personas
    • User Testing

  • Outlining the structure

    • App / Feature Map
    • User Journey
    • User Flows

  • Designing the solution

    • Paper sketches
    • Wirefeame / Prototype
    • Define KPIs
    • Write Specifications

  • Measuring defined KPIs

    • Soft release
    • A/B Test
    • User Testing
    • Adapt Designed Solution

Case Studies

Check out a selection of my best, most up-to-date work.

View Studies

Brands I've worked with

Some of the brands I've helped achieve their business goals and drive innovation.

Get in touch

Interested in learning more? Let's chat.

alexoda@gmail.com / +40 730 667 665